TURNAROUND AT SIDORME HOTELS

We are very proud of the work done at SIDORME HOTELS.

We have more than doubled the size of the chain, increasing from 7 to 15 establishments (+ 114%), from 650 to 1,367 rooms (+ 110%). In addition to the indirect employment generated, we directly employ more than 110 people (+ 110%). We have tripled (x3 !!) our turnover, from 5M to 15M € and have multiplied by five (x5 !!) our operating results. For this spectacular development we have counted on the unconditional support of the shareholders and banks, having invested since 2013, more than 17 million euros in acquiring new hotels and reforming them, as well as updating existing ones. Together we have turned SIDORME into a reference brand: vibrant, fresh and attractive.

B&B Hotels has seen in october 2016 the tremendous value we have created in recent years, which has led them to bet decisively on SIDORME team to take advantage of the great expectations that presents the Iberian market to continue to maintain the growth rates.

B&B Hotels is an international hotel group founded in the nineties in France, specialized in offering comfortable accommodation and high quality services at an attractive price, true to its econochic © concept, perfectly aligned with SIDORME SmartSleep © concept. With close to 400 hotels in 2016 in France, Germany, Italy, Poland, Czech Republic and Morocco, B&B Hotels has put its focus on SIDORME HOTELS to continue its expansion, this time in the Iberian Peninsula.

The incorporation in Group B&B presents for SIDORME a unique opportunity to accelerate its transformation to a digital and global hotel chain, further accelerating our growth …

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